Big bazaar believes in advertising its brand and offers. We often encounter big bazaar’s advertisement in the newspapers. Big Bazaar wazirpur is no different the various promotional schemes are decided by the main office and all the outlets run these schemes, they understand the importance of communication. The Future Group has created a category for the growing media industry called Future Media, which is to be a medium through which advertisers can communicate with shoppers in the store. On the effectiveness of this method of reaching the customer, Partho Dasgupta, Chief Executive Officer, Future Media, says “You are communicating to the consumer when and where it matters — at the time of making a purchase decision.” The company is considering all types of ways to reach the customer, including digital signage, audio, video and blue-tooth technology etc. The Future Group has switched its media agency and has selected Starcom to handle its account which is around Rs. 2-2.5 billion and is said to be one of the largest accounts in the past five years. The company was earlier with Carat for the past two years. As Pantaloon expands across all formats and is rapidly increasing its sq ft space from 4 million sq ft to 30 million sq ft, the company is also looking for creative agencies. At present the company uses Mudra for its value retail segment and Percept for its lifestyle retail segment. The various promotional schemes undertaken by big bazaar are as follows:

• The punch line of Big Bazaar says “IS SE SASTA AUR ACCHA KAHI NAHI”. This line gives the feeling that Big Bazaar gives merchandise which is cheapest in the market or in other words the value for money which a customer will be getting here read more »

Future Group
Pantaloon Retail is the flagship enterprise of the Future Group, which is positioned to cater to the entire Indian consumption space. The Future Group operates through six verticals: Future Retail (encompassing all retail businesses), Future Capital (financial products and services), Future Brands (management of all brands owned or managed by group companies), Future Space (management of retail real estate), Future Logistics (management of supply chain and distribution) and Future Media (development and management of retail media spaces).
Future Capital Holdings, the group’s financial arm, focuses on asset management through real estate investment funds (Horizon and Kshitij) and consumer-related private equity fund, Indivision. It also plans to get into insurance, consumer credit and other consumer-related financial products and services.
Future Group’s vision is to, “deliver Everything, Everywhere, Everytime to Every Indian Consumer in the most profitable manner.” One of the core values at Future Group is, ‘Indianess’ and its corporate credo is – Rewrite rules, Retain values.

Big Bazaar
Big Bazaar, ‘Is se sasta aur accha kahi nahin’ – India’s first hypermarket chain launched in 2001.

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The author of the international bestseller Why We Buy — praised by The New York Times as “a book that gives this underrated skill the respect it deserves” — now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls across the country (and in Tokyo and European capitals). He has visited them, observed his fellow mall-ers, looked long and hard for his car in mammoth parking lots, chatted up the staffers, gone hunting for jeans with adolescent girls and anniversary shopping with guys. The result is a bright, ironic, funny, and shrewd portrait of the mall — America’s gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. Call of the Mall is about desire and buying lingerie, about why the same camel hair coat costs twice as much in the women’s department as it does in the boys’. It’s about why shoes, handbags, and cosmetics are clustered, why Cartier is next to cut-rate, and why the movie theater is hard to find. It’s about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom, and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn’t. Visiting the mall with Paco Underhill is a surprising and insightful tour through the American crossroads. Why We Buy changed the way we watch ourselves shop. Call of the Mall will deepen our understanding of how we live, work, play, and spend.

…it measures how hard your
inventory investment is working

by Jon Schreibfeder

Say you sell $10,000 worth of a product (at cost) each year. Total revenue received from sales of the product is $12,500. If we bought the entire $10,000 worth of the product on January 1st, at the end of the year we would have made a $2,500 gross profit on an investment of $10,000.

But do we have to buy the entire $10,000 worth of the product at one time? What if we bought $5,000 worth of the product on January 1st. Then, just before running out of stock, we bought an additional $5,000 worth of the product with part of the revenues received from selling the first shipment. At the end of the year we’ve still sold $10,000 worth of the product, still made $2,500 gross profit, but on an investment of about $5,000.

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The budget proposals for 2007-08, presented by Mr. P. Chidambaram, Union Minister of Finance, on the 28th February, 2007, have brought more pain than cheers to Organised Retail- one of the Indian economy’s fastest growing sectors. Organised retail, according to estimates, is growing at a compounded annual rate of about 30 per cent.

Service Tax on Lease Rents: The most painful blow of all is the imposition of 12 per cent Service Tax (+3 per cent Education Cess) on commercial rents. Most of the retail premises, especially the bigger ones, are taken on lease by the retailers. The lease rent is a major cost element in the operational expenses of any retailer. This measure will, thus, prove to be a big dampner, particularly when retail margins are seriously squeezed. All premises, whether used for the front end or for the back end (such as warehousesI will attract this levy.

Cement Cost: Even, the cost of owned premises are going to become more expensive, considering the likely rise in the cost of cement. Presently, government levies, which at Rs. 1200 per MT constitute about 30 per cent of the total price, will increase by Rs. 200 per MT due to revision in the rate of excise duty. read more »