Perpetual Inventory is a method for tracking and knowing the value of inventory and quantity of merchandise on hand at any time by tracking sales, returns and receipts with information systems. A perpetual inventory system is a continuous record of unit quantity/valuation increases and decreases to a particular line item of merchandise in the inventory. [...]

INTRODUCTION: The USD 1 Billion Conglomerate- DS Group, the promoter of Ebony Retail Holdings Ltd, is a multinational group founded in the 1940s with business interests in infrastructure development, real estate, IT, hotels & leisure management and retailing. In India, the Group’s thrust is retailing and infrastructure When Ebony first opened its doors to the [...]

Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a product-base business. There are several major differences, including: The buyer purchases are intangible The service may be based on the reputation of a single person It’s [...]

Rural Malls: Chaupal Sagar Chaupal Sagar is one of the first organised retail forays into the hinterland. It was soft-launched on 15 August. It is actually a warehouse for storing the farm produce that ITC buys through its e-chaupals. The mall has come up in one part of this warehouse.It has been set up by [...]

Features of Indian Rural Markets *Large and Scattered market: The rural market of India is large and scattered in the sense that it consists of over 63 crore consumers from 5,70,000 villages spread throughout the country. *Major income from agriculture: Nearly 60 % of the rural income is from agriculture. Hence rural prosperity is tied [...]