Rural Malls: Chaupal Sagar Chaupal Sagar is one of the first organised retail forays into the hinterland. It was soft-launched on 15 August. It is actually a warehouse for storing the farm produce that ITC buys through its e-chaupals. The mall has come up in one part of this warehouse.It has been set up by [...]

Features of Indian Rural Markets *Large and Scattered market: The rural market of India is large and scattered in the sense that it consists of over 63 crore consumers from 5,70,000 villages spread throughout the country. *Major income from agriculture: Nearly 60 % of the rural income is from agriculture. Hence rural prosperity is tied [...]

Contract Farming There is an underlying paradox of the Indian agricultural scenario. The small farmers are not assured of a market and a remunerative price for their produce. On the other hand the agri-based and food industry requires timely and adequate inputs of good quality agricultural produce. This has given birth to the concept of [...]

Agricultural Marketing Ministry of Agriculture had formulated a model law on agricultural marketing in consultation with State/UT Governments to deal with emerging trends in agricultural marketing. This legislation enables establishment of private markets/ yards, direct purchase centers, consumers/ farmers markets for direct sale, and promotion of public private-partnership in the management and development of agricultural [...]